{"id":5185,"date":"2018-04-25T10:37:25","date_gmt":"2018-04-25T08:37:25","guid":{"rendered":"https:\/\/www.orderbird.com\/blog\/?p=5185"},"modified":"2025-01-09T15:07:17","modified_gmt":"2025-01-09T14:07:17","slug":"comment-rediger-un-resume-operationnel-executive-summary-avant-son-business-plan","status":"publish","type":"post","link":"https:\/\/www.orderbird.fr\/blog\/comment-rediger-un-resume-operationnel-executive-summary-avant-son-business-plan\/","title":{"rendered":"Comment r\u00e9diger un r\u00e9sum\u00e9 op\u00e9rationnel (executive summary) avant son business plan"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p>Vous avez un concept, une id\u00e9e de restaurant, de mono-produit, de food-truck sp\u00e9cialis\u00e9 ou tout autre projet commercial ? <!--more-->Avant de vous lancer dans la fastidieuse r\u00e9daction d\u2019un business plan, <a href=\"https:\/\/www.orderbird.com\/fr\/\" target=\"_blank\" rel=\"noopener\">orderbird France<\/a> vous sugg\u00e8re de vous confronter \u00e0 l\u2019exercice de l\u2019Executive Summary.<\/p>\n<div id=\"attachment_6080\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.orderbird.com\/blog\/wp-content\/uploads\/2018\/10\/image5.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6080\" class=\"wp-image-6080 size-large\" src=\"https:\/\/www.orderbird.com\/blog\/wp-content\/uploads\/2018\/10\/image5-1024x680.jpg\" alt=\"Une femme est assise \u00e0 la table avec un ordinateur portable, un smartphone et un bloc-notes.\" width=\"1024\" height=\"680\" srcset=\"https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2018\/10\/image5-1024x680.jpg 1024w, https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2018\/10\/image5-300x199.jpg 300w, https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2018\/10\/image5-768x510.jpg 768w, https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2018\/10\/image5-100x65.jpg 100w, https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2018\/10\/image5-360x240.jpg 360w, https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2018\/10\/image5.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-6080\" class=\"wp-caption-text\">Une femme est assise \u00e0 la table avec un ordinateur portable, un smartphone et un bloc-notes.<\/p><\/div>\n<h2><span style=\"color: #00a3e0;\">Qu\u2019est-ce qu\u2019un Executive Summary ?<\/span><\/h2>\n<p>C\u2019est une pr\u00e9sentation succincte qui r\u00e9pond aux 6 probl\u00e9matiques suivantes :<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\u00a0\u00a0<strong>Opportunit\u00e9 d\u2019entreprendre<\/strong> : pourquoi estimez-vous que ce que vous voulez offrir peut aujourd\u2019hui manquer dans l\u2019offre existante. Quel besoin avez-vous identifi\u00e9 et pourquoi<\/li>\n<li>\u00a0\u00a0<strong>Le march\u00e9 et la concurrence<\/strong> : qu\u2019est ce qui existe d\u00e9j\u00e0 aujourd\u2019hui, pourquoi ce qui fonctionne rencontre un certain succ\u00e8s, quelle valeur ajout\u00e9e proposez-vous d\u2019apporter<\/li>\n<li>\u00a0\u00a0<strong>Le business model<\/strong> : que vendez-vous, et en quoi cela apporte-t-il un compl\u00e9ment ou cr\u00e9e-t-il une rupture \u00e0 l\u2019offre actuelle ? Comment mon\u00e9tisez-vous cette offre ?<\/li>\n<li>\u00a0\u00a0<strong>L\u2019\u00e9quipe manag\u00e9riale<\/strong> : quelle l\u00e9gitimit\u00e9 avez-vous pour avoir une analyse pertinente de votre march\u00e9 (exp\u00e9rience, \u00e9tude, recherche) ? Quelles comp\u00e9tences les porteurs du projet peuvent-ils apporter ?<\/li>\n<li>\u00a0\u00a0<strong>Strat\u00e9gie de d\u00e9veloppement et moyens n\u00e9cessaires au succ\u00e8s<\/strong> : quels sont vos objectifs \u00e0 court, moyen et long terme ? Quels sont vos besoins de financement ? Ce qui est d\u00e9j\u00e0 fait et ce qu\u2019il reste \u00e0 faire<\/li>\n<li>\u00a0\u00a0<strong>Pr\u00e9visions financi\u00e8res<\/strong> : renvoyez \u00e0 un tableur Excel r\u00e9capitulant vos pr\u00e9visions, au moins jusqu\u2019au \u00ab point d\u2019\u00e9quilibre\u00a0\u00bb (break-even), id\u00e9alement jusqu\u2019\u00e0 une exploitation b\u00e9n\u00e9ficiaire.<\/li>\n<\/ol>\n<h2><span style=\"color: #00a3e0;\">Pourquoi un Executive Summary ? Au moins deux bonnes raisons :<\/span><\/h2>\n<ol>\n<li>\u00a0\u00a0Banquier, investisseur, business angel, ami(e) entrepreneur(e) avis\u00e9(e)\u2026 aucun d\u2019eux n\u2019aura le temps de lire les dizaines de pages que constituera votre business plan d\u00e9taill\u00e9. En le synth\u00e9tisant, vous avez beaucoup plus de chance qu\u2019un plus grand nombre de personnes en prenne connaissance, et donc le cofinance.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\u00a0\u00a0En mati\u00e8re d\u2019entreprenariat, rien de pire qu\u2019une fausse bonne id\u00e9e. Sur le papier, c\u2019est g\u00e9nial, mais d\u00e8s qu\u2019on commence \u00e0 se confronter \u00e0 la mise en \u0153uvre et \u00e0 son co\u00fbt r\u00e9el, par rapport \u00e0 ce que les gens sont pr\u00eats \u00e0 d\u00e9bourser pour ce produit\/service, on r\u00e9alise tr\u00e8s vite que \u00e7a ne marchera pas, que l\u2019id\u00e9e n\u2019est pas \u00ab mon\u00e9tisable \u00bb. R\u00e9diger un Executive summary implique de r\u00e9pondre pr\u00e9cis\u00e9ment aux bonnes questions, adapter son projet, voire le repenser enti\u00e8rement.<\/li>\n<\/ol>\n<blockquote><p><span style=\"color: #00a3e0;\"><i><span style=\"font-weight: 400;\">\u00ab Partagez votre projet avec les gens dont l\u2019avis vous importe en leur faisant lire votre Executive Summary, demandez-leur de le d\u00e9truire. Si vous r\u00e9ussissez \u00e0 r\u00e9pondre \u00e0 leur objection, pers\u00e9v\u00e9rez, vous avez entre les main un projet prometteur \u00bb. <\/span><\/i>orderbird France<\/span><\/p><\/blockquote>\n<div class=\"container-fluid cb-main lead-form\">\n    <div class=\"row bg-brand-primary\">\n        <div class=\"col-md-12 form-panel\">\n            <div class=\"row\">\n                <div class=\"col-md-12\">\n                    <h3 class=\"title\">Form Headline<\/h3>\n                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-12\">\n                    <p class=\"text-white\">Form Headline Intro<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"row\">\n                <div class=\"col-md-12\">\n                    <form action=\"\/website\/customer\/update\"\n                          method=\"POST\"\n                          data-form-name=\"blog-contact\" id=\"blog-contact-form\" role=\"form\" 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name=\"zip\" class=\"form-control input-lg\" required\n                                           data-msg-required=\"Please tell us your zip code\"\/>\n                                <\/label>\n                            <\/div>\n                        <\/div>\n\n                        <div class=\"row\">\n                            <div class=\"col-md-6\">\n                                <label class=\"input-city\">\n                                    <span class=\"placeholder\">\n                                        Form Input City (Optional)                                    <\/span>\n                                    <input type=\"text\" name=\"city\" minlength=\"3\" class=\"form-control input-lg\"\n                                           data-msg-required=\"Please tell us your city\"\/>\n                                <\/label>\n                            <\/div>\n                            <div class=\"col-md-6\">\n                                <label class=\"input-phone\">\n                                    <span class=\"placeholder\">\n                                        Form Input Phone                                    <\/span>\n                                    <input type=\"tel\" name=\"phone\" required minlength=\"7\" class=\"form-control input-lg\"\n                                           data-msg-required=\"Please tell us your telephone number\"\/>\n                                <\/label>\n                            <\/div>\n                        <\/div>\n\n                        <div class=\"row\">\n                            <div class=\"col-md-12\">\n                                <label class=\"input-mail\">\n                                    <span class=\"placeholder\">\n                                        Form Input E-Mail                                    <\/span>\n                                    <input type=\"email\" name=\"email\" required minlength=\"6\" class=\"form-control input-lg\"\n                                           data-msg-required=\"Please tell us your email address\"\n                                           data-msg-email=\"Your input should have the format name@domain.com\"\/>\n                                <\/label>\n                            <\/div>\n                        <\/div>\n\n                        <div class=\"row m-t-10\">\n                            <div class=\"col-md-12\">\n                                <p class=\"text-white fine-print\">\n                                    Form Fine Print AGB                                <\/p>\n                            <\/div>\n                        <\/div>\n\n                        <div class=\"row\">\n                            <div class=\"col-md-12\">\n                                <button type=\"submit\" class=\"btn btn-block btn-info-success btn-lg\"\n                                        data-label=\"personal contact request\">Form Input Submit!\n                                <\/button>\n                            <\/div>\n                        <\/div>\n\n                        <input type=hidden name=\"lang\" value=\"\">\n                        <input type=hidden name=\"funnelName\" value=\"BlogPage\">\n                        <input type=hidden name=\"clientID\" value=\"\">\n                    <\/form>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div class=\"col-md-12 form-success\">\n            <div class=\"row\">\n                <div class=\"col-md-12\">\n                    <h3 class=\"title\">Success Headline<\/h3>\n                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-12\">\n                    <p class=\"text-white\">Success Text<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div><\/span>","protected":false},"excerpt":{"rendered":"<p>Vous avez un concept, une id\u00e9e de restaurant, de mono-produit, de food-truck sp\u00e9cialis\u00e9 ou tout autre projet commercial ? Form Headline Form Headline Intro Form Input Company Form Input Zip Code Form Input City (Optional) Form Input Phone Form Input E-Mail Form Fine Print AGB Form Input Submit! Success Headline Success Text<\/p>\n","protected":false},"author":109,"featured_media":5193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1324,1170],"tags":[],"class_list":{"0":"post-5185","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-allgemein-fr"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9diger un r\u00e9sum\u00e9 op\u00e9rationnel avant son business plan - orderbird<\/title>\n<meta name=\"description\" content=\"Avant de vous lancer dans la r\u00e9daction d\u2019un business plan pour votre projet de restauration, commencez par r\u00e9diger un Executive Summary.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orderbird.fr\/blog\/comment-rediger-un-resume-operationnel-executive-summary-avant-son-business-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9diger un r\u00e9sum\u00e9 op\u00e9rationnel avant son business plan - 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