{"id":3187,"date":"2017-05-17T10:48:35","date_gmt":"2017-05-17T08:48:35","guid":{"rendered":"https:\/\/www.orderbird.com\/blog\/?p=3187"},"modified":"2025-01-09T15:08:14","modified_gmt":"2025-01-09T14:08:14","slug":"concept-de-restaurant","status":"publish","type":"post","link":"https:\/\/www.orderbird.fr\/blog\/concept-de-restaurant\/","title":{"rendered":"Tout commence par un concept"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p>Pour que vos d\u00e9buts dans la restauration se passent sans emb\u00fbches, il faut avant tout d\u00e9finir un concept\u00a0original, solide, qui suit une ligne logique. <!--more-->Prenez le temps de faire des recherches, pensez \u00e0 ce que vous voulez vraiment, le projet doit vous correspondre. Dans l\u2019id\u00e9al le concept doit \u00eatre compr\u00e9hensible \u00e0 premi\u00e8re vue, sans ambigu\u00eft\u00e9, c\u2019est pourquoi il est pr\u00e9f\u00e9rable de m\u00fbrement r\u00e9fl\u00e9chir vos id\u00e9es.<\/p>\n<p>Voici les \u00e9l\u00e9ments principaux \u00e0 prendre en compte et les questions \u00e0 se poser pour se lancer dans la restauration comme un chef.<\/p>\n<div id=\"attachment_3211\" style=\"width: 574px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.orderbird.com\/blog\/wp-content\/uploads\/2017\/05\/67263db9c23c4e6097c368fad78d7450.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3211\" class=\"wp-image-3211 size-full\" src=\"https:\/\/www.orderbird.com\/blog\/wp-content\/uploads\/2017\/05\/67263db9c23c4e6097c368fad78d7450.jpg\" alt=\"Concept de restaurant\" width=\"564\" height=\"564\" srcset=\"https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/67263db9c23c4e6097c368fad78d7450.jpg 564w, https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/67263db9c23c4e6097c368fad78d7450-150x150.jpg 150w, https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/67263db9c23c4e6097c368fad78d7450-300x300.jpg 300w, https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/67263db9c23c4e6097c368fad78d7450-125x125.jpg 125w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/a><p id=\"caption-attachment-3211\" class=\"wp-caption-text\">Concept de restaurant<\/p><\/div>\n<h2><span style=\"color: #00a3e0;\">Le type de restauration<\/span><\/h2>\n<p>Commencez par d\u00e9finir le type de restauration que vous souhaitez proposer, que ce soit un restaurant traditionnel, gastronomique, une brasserie, un caf\u00e9. Pourquoi pas un nouveau concept comme un restaurant associ\u00e9 \u00e0 une boutique par exemple, faites preuve d\u2019originalit\u00e9.<\/p>\n<h2><span style=\"color: #00a3e0;\">Le style de restauration<\/span><\/h2>\n<p>Pensez ensuite au genre de service que votre \u00e9tablissement offrira ; un service \u00e0 table, \u00e0 emporter, un m\u00e9lange des deux, en self-service&#8230;?<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-3187 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/design-interieur-de-restaurant.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/design-interieur-de-restaurant-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Une lampe dans le cadre de la d\u00e9coration int\u00e9rieure d&#039;un resta\" aria-describedby=\"gallery-1-6102\" srcset=\"https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/design-interieur-de-restaurant-150x150.jpg 150w, https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/design-interieur-de-restaurant-125x125.jpg 125w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-6102'>\n\t\t\t\tUne lampe dans le cadre de la d\u00e9coration int\u00e9rieure d&#8217;un restaurant\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/MG_6527.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/MG_6527-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Menu caf\u00e9 The Little Green Shop - Bruxelles\" aria-describedby=\"gallery-1-3266\" srcset=\"https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/MG_6527-150x150.jpg 150w, https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/MG_6527-125x125.jpg 125w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-3266'>\n\t\t\t\tMenu du caf\u00e9 The Little Green Shop &#8211; Bruxelles\n\t\t\t\t<\/dd><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<h2><span style=\"color: #00a3e0;\">La cible<\/span><\/h2>\n<p>Quelle cat\u00e9gorie de consommateurs souhaitez-vous cibler, qui sera le plus int\u00e9ress\u00e9 par ce que vous proposez ? Des touristes, des jeunes, des travailleurs en pause d\u00e9jeuner, des familles, leur \u00e2ge, leur pouvoir d\u2019achat et leurs moments de consommation. Une cible bien d\u00e9finie vous aidera fortement dans les \u00e9tapes suivantes.<\/p>\n<h2><span style=\"color: #00a3e0;\">L\u2019emplacement<\/span><\/h2>\n<p>Certains emplacements appara\u00eetront plus adapt\u00e9s que d\u2019autres en fonction de la cible. L\u2019id\u00e9al est de placer votre restaurant, bar ou caf\u00e9 au plus proche de vos consommateurs potentiels, pour \u00eatre disponible pr\u00e8s de chez eux et r\u00e9pondre \u00e0 leurs besoins.<\/p>\n<h2><span style=\"color: #00a3e0;\">Une \u00e9tude de march\u00e9<\/span><\/h2>\n<p>Une \u00e9tape indispensable pour avoir les bonnes cartes en main, r\u00e9aliser une <a href=\"http:\/\/www.my-business-plan.fr\/restaurateurs-etude-marche\">\u00e9tude de march\u00e9<\/a>. C\u2019est-\u00e0-dire une analyse de la concurrence, des projets en cours et des raisons de leur r\u00e9ussite. Pensez \u00e0 v\u00e9rifier que le m\u00eame concept n\u2019existe pas d\u00e9j\u00e0 dans les alentours et d\u00e9finissez ce qui vous diff\u00e9rencie de la concurrence. Posez des questions pertinentes dans la rue pour d\u00e9terminer les besoins de votre cible. Vos conclusions vous permettront d\u2019ajuster les \u00e9tapes pr\u00e9c\u00e9dentes.<\/p>\n<h2><span style=\"color: #00a3e0;\">La cuisine et le th\u00e8me<\/span><\/h2>\n<p>La cuisine et le th\u00e8me de l\u2019\u00e9tablissement doivent \u00eatre en accord avec le concept :<\/p>\n<h3><span style=\"color: #00a3e0;\">Le th\u00e8me<\/span><\/h3>\n<p>Le restaurant doit tourner autour d\u2019un th\u00e8me facilement identifiable pour le client, par exemple des th\u00e8mes comme des produits locaux, une sp\u00e9cialit\u00e9, un pays, un produit, la haute gastronomie. Le nom de l\u2019\u00e9tablissement est coh\u00e9rent et facile \u00e0 m\u00e9moriser. Les heures d\u2019ouvertures devront \u00eatre adapt\u00e9es aux habitudes de la cible, \u00e0 l\u2019emplacement et aux sp\u00e9cificit\u00e9s du th\u00e8me.<\/p>\n<h3><span style=\"color: #00a3e0;\">La cuisine<\/span><\/h3>\n<p>Rien de tel qu\u2019une sp\u00e9cialit\u00e9 pour faire la diff\u00e9rence. Une recette exclusive ou des plats typiques qu\u2019on ne retrouve pas ailleurs seront un atout face \u00e0 la concurrence, toujours dans le th\u00e8me et en accord avec le reste de la carte.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-3187 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/OOOHVWYCR8.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/OOOHVWYCR8-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Presentation de pancakes\" aria-describedby=\"gallery-2-3189\" srcset=\"https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/OOOHVWYCR8-150x150.jpg 150w, https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/OOOHVWYCR8-125x125.jpg 125w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-3189'>\n\t\t\t\tPr\u00e9sentation de pancakes\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/donuts-avec-sucre-bleu.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/donuts-avec-sucre-bleu-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"donuts avec sucre bleu\" aria-describedby=\"gallery-2-6106\" srcset=\"https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/donuts-avec-sucre-bleu-150x150.jpg 150w, https:\/\/www.orderbird.fr\/blog\/wp-content\/uploads\/2017\/05\/donuts-avec-sucre-bleu-125x125.jpg 125w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-6106'>\n\t\t\t\tDe d\u00e9licieux donuts avec un gla\u00e7age bleu et rose\n\t\t\t\t<\/dd><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<h2><span style=\"color: #00a3e0;\">L\u2019identit\u00e9<\/span><\/h2>\n<p>On dit qu\u2019il ne faut pas juger un livre \u00e0 sa couverture, \u00e7a ne marche pas en restauration. C\u2019est pourquoi un effort sur l\u2019identit\u00e9 visuelle du restaurant est important pour attirer et satisfaire des consommateurs exigeants. Voici quelques points \u00e0 ne pas n\u00e9gliger :<\/p>\n<ul>\n<li>La fa\u00e7ade communique l\u2019identit\u00e9 du restaurant de l\u2019ext\u00e9rieur, elle doit attirer l\u2019attention des passants, aussi un logo visible la nuit est un must.<\/li>\n<li>La d\u00e9coration int\u00e9rieure doit elle aussi \u00eatre coh\u00e9rente avec le concept. Le choix des mat\u00e9riaux et du mobilier ne doit pas \u00eatre laiss\u00e9 au hasard, l\u2019ambiance d\u2019un restaurant est compl\u00e8tement modulable gr\u00e2ce \u00e0 l\u2019\u00e9clairage par exemple.<\/li>\n<\/ul>\n<h2><span style=\"color: #00a3e0;\">Le menu<\/span><\/h2>\n<p>Le menu est coh\u00e9rent avec le th\u00e8me et le concept et est id\u00e9alement visible de l\u2019ext\u00e9rieur. Le choix des plats est en g\u00e9n\u00e9ral plus restreint avec des produits locaux, frais et des plats faits maison pour un th\u00e8me bien-\u00eatre et nature par exemple. Le design et le format seront aussi \u00e0 prendre en compte.<\/p>\n<h2><span style=\"color: #00a3e0;\">Les prix<\/span><\/h2>\n<p>Pour que votre \u00e9tablissement soit rentable, commencez par calculer les prix qui couvriront vos co\u00fbts. Ensuite ajustez-vous \u00e0 votre cible, ce qu\u2019elle est pr\u00eate \u00e0 payer et \u00e0 l\u2019emplacement du restaurant.<\/p>\n<p>&nbsp;<\/p>\n<p>Avec ce travail en amont votre projet est plus pr\u00e9cis et complet, vous aurez trouv\u00e9 les points faibles, fait les am\u00e9liorations n\u00e9cessaires et vous saurez o\u00f9 vous allez.<\/p>\n<p>Ces informations seront tr\u00e8s utiles pour votre business plan lors de vos d\u00e9marches pour trouver des financements, lors de la recherche du local parfait ou pendant les travaux.<\/p>\n<p>&nbsp;<\/p>\n<p>Cr\u00e9dit photos : <a href=\"http:\/\/www.theblogdeco.com\/29110\/la-mangerie\/\">The blog deco\u00a0<\/a>, <a href=\"http:\/\/www.popandsoda.com\/the-little-green-shop-le-concept-store-vegetal\/\">popandsoda.com<\/a>\u00a0&amp; <a href=\"http:\/\/www.designmaroc.com\/blog\/2016\/11\/29\/leos-oyster-bar-ken-fulk-jon-de-cruz\/\">designmaroc.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Laissez-nous vos coordonn\u00e9es et profitez de nos conseils personnalis\u00e9s !<\/p>\n<div class=\"container-fluid cb-main lead-form\">\n    <div class=\"row bg-brand-primary\">\n        <div class=\"col-md-12 form-panel\">\n            <div class=\"row\">\n                <div class=\"col-md-12\">\n                    <h3 class=\"title\">Form Headline<\/h3>\n                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-md-12\">\n                    <p class=\"text-white\">Form Headline Intro<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"row\">\n                <div class=\"col-md-12\">\n                    <form action=\"\/website\/customer\/update\"\n                          method=\"POST\"\n                          data-form-name=\"blog-contact\" id=\"blog-contact-form\" role=\"form\" class=\"form material-placeholders funnel-form\">\n\n                        <div class=\"row\">\n                            <div class=\"col-md-6\">\n               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have the format name@domain.com\"\/>\n                                <\/label>\n                            <\/div>\n                        <\/div>\n\n                        <div class=\"row m-t-10\">\n                            <div class=\"col-md-12\">\n                                <p class=\"text-white fine-print\">\n                                    Form Fine Print AGB                                <\/p>\n                            <\/div>\n                        <\/div>\n\n                        <div class=\"row\">\n                            <div class=\"col-md-12\">\n                                <button type=\"submit\" class=\"btn btn-block btn-info-success btn-lg\"\n                                        data-label=\"personal contact request\">Form Input Submit!\n                                <\/button>\n                            <\/div>\n                        <\/div>\n\n                        <input type=hidden name=\"lang\" value=\"\">\n               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Form Headline Form Headline Intro Form Input Company Form Input Zip Code Form Input City (Optional) Form Input Phone Form Input E-Mail Form Fine Print AGB Form Input Submit! Success Headline [&hellip;]<\/p>\n","protected":false},"author":109,"featured_media":3212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1324,1170],"tags":[],"class_list":{"0":"post-3187","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-allgemein-fr"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dans la restauration tout commence par un concept - orderbird<\/title>\n<meta name=\"description\" content=\"Les \u00e9l\u00e9ments principaux pour \u00e9laborer le concept de son restaurant et les questions \u00e0 se poser pour se lancer comme un chef !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orderbird.fr\/blog\/concept-de-restaurant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dans la restauration tout commence par un concept - 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